The key to mobile success: knowing what users do and what they value.
The same way that Google can determine where traffic is congested by noticing that thousands of GPS-enabled Android devices are slowing down is the same way that the company can determine that because a million fans of obscure band A have liked obscure band B means that there’s a reasonable chance you will too.
.. Services like Google Now and even Google Maps depend on data, leading O’Grady to conclude that “the single most important asset for Google is not…software, but access” to user data from millions of devices.
.. To succeed in mobile, you need a more comprehensive look at what your users do and what they value. You need more data. Much more.
.. Fixating on wireframes and the look and feel of your app is important, but insufficient on its own. Instead, spend more time thinking about user data, and how you can use it to deliver an exceptional experience. That’s the only chance your app has of breaking into the 27 apps users will turn to—much less the top few where they will spend 70% of their time.