The Creepy New Wave of the Internet

Recent revelations from the journalist Glenn Greenwald put the number of Americans under government surveillance at a colossal 1.2 million people. Once the Internet of Things is in place, that number might easily expand to include everyone else ..

.. In other words, as human behavior is tracked and merchandized on a massive scale, the Internet of Things creates the perfect conditions to bolster and expand the surveillance state. In the world of the Internet of Things, your car, your heating system, your refrigerator, your fitness apps, your credit card, your television set, your window shades, your scale, your medications, your camera, your heart rate monitor, your electric toothbrush, and your washing machine—to say nothing of your phone—generate a continuous stream of data that resides largely out of reach of the individual but not of those willing to pay for it or in other ways commandeer it.

That is the point: the Internet of Things is about the “dataization” of our bodies, ourselves, and our environment. As a post on the tech website Gigaom put it, “The Internet of Things isn’t about things. It’s about cheap data.” Lots and lots of it. “The more you tell the world about yourself, the more the world can give you what you want,” says Sam Lessin, the head of Facebook’s Identity Product Group. It’s a sentiment shared by Scoble and Israel, who write:

The more the technology knows about you, the more benefits you will receive. That can leave you with the chilling sensation that big data is watching you. In the vast majority of cases, we believe the coming benefits are worth that trade-off.