The Content Marketing Handbook Summary Notes

Facebook sends a lot of traffic, but typically only after your content has gotten “The Bump” from a supernode. 2. After “The Bump,” most of your traffic will come from Facebook. When you hit a homerun, Facebook really piles on the traffic. 3. Facebook will broadcast anything if a sufficient number of people share it, which is great for small blogs that traditional broadcasters ignore. Ask yourself, “Why do people share?” 4. People share as a form of self­expression. Ask yourself, “What does the act of sharing this content say about me?” 5. Think about how someone will feel when they share your content. Is it a feeling they want? Is it a feeling you want your brand associated with? 6. Is your content digestible? Is it easily condensed into a Tweet or a Facebook status? 7. People don’t share something just because it’s good. They need something specific to say about it. 8. You should organize your data in a way that gives people something to say about it. 9. Facebook = Traffic. Twitter = Where journalists hang out

.. Being right is important. If you write a popular essay, thousands of people will try to prove you wrong. In a similar vein, phrasing that can be interpreted to make you look bad will be interpreted to make you look bad.

.. Focus on a narrowly­scoped argument and just try to prove one thing. That’s how you make sure you’re right.