“Strong” Business Culture is about “Alignment”
Let’s take a moment to define what a ‘strong culture’ means. Here’s what it doesn’t mean:
- Foosball tables and happy hours
- Free food
- One big party
- All fun, all the time
- A culture just like Zappos, Netflix, JetBlue, Google or anyone else
A strong culture is all about alignment. Alignment of everything! From the vision you’re all trying to realize and the values that actually dictate team member behaviors, to the go-to-market strategy and objectives, to the way you measure and reward performance – all must be aligned. A strong culture is the environment created through this alignment ..