Skeptical Justice Scolds Coca-Cola on Juice Label
The label shows a pomegranate and blueberries in front of an apple and grapes. The juices are dyed dark purple. But the beverage contains no more than trace amounts of the two featured juices. It is 0.3 percent pomegranate juice and 0.2 percent blueberry juice. Pom Wonderful, which sells pomegranate juice, is suing for false advertising.
.. “Coke’s argument, and for that matter the government’s argument, with respect to the name itself, would apply,” he said, “if, unlike the eyedropper’s worth of pomegranate juice that’s in the half-gallon bottle, there were two microns.”