Projects and Companies

In the early days of my startup, I used to get slightly offended when people would refer to it as a “project”.  “How’s your project going?” seemed like the asker didn’t take us seriously, even though everything felt serious to us.  I remember assuming this would stop after we announced a $5 million Series A; it didn’t.  I kept feeling like we’d know we made it when people started referring to us a company.

I now have the opposite belief.  It’s far better to be thought of—and to think of yourself—as a project than a company for as long as possible.