Moneyball for Book Publishers: A Detailed Look at How We Read
Andrew Rhomberg wants to be the Billy Beane of the book world.
Mr. Beane used analytics to transform baseball, famously recounted in “Moneyball,” a book by Michael Lewis. Now Mr. Rhomberg wants to use data about people’s reading habits to radically reshape how publishers acquire, edit and market books.
.. While e-books retailers like Amazon, Apple and Barnes & Noble can collect troves of data on their customers’ reading behavior, publishers and writers are still in the dark about what actually happens when readers pick up a book. Do most people devour it in a single sitting, or do half of readers give up after Chapter 2? Are women over 50 more likely to finish the book than young men? Which passages do they highlight, and which do they skip?
.. On average, fewer than half of the books tested were finished by a majority of readers. Most readers typically give up on a book in the early chapters. Women tend to quit after 50 to 100 pages, men after 30 to 50. Only 5 percent of the books Jellybooks tested were completed by more than 75 percent of readers.
.. Or what if readers skip around in your nonfiction book, a common way to read nonfiction? An editor might want to cut the chapters people are skipping, potentially erasing useful context.