Meet Alpha: The Next ‘Next Generation’
Generation Alpha is part of an unintentional global experiment where screens are placed in front of them from the youngest age as pacifiers, entertainers and educational aids. They began being born in 2010, the year the iPad was introduced, Instagram was created and “app” was the word of the year, so they have been raised as “screenagers” to a greater extent than the fixed screens of the past could facilitate. For this reason we also call them Generation Glass.