“Let’s, Like, Demolish Laundry”
Looking around at the newly minted billionaires behind the enjoyable but wholly unnecessary Facebook and WhatsApp, Uber and Nest, the brightest minds of a generation, the high test-scorers and mathematically inclined, have taken the knowledge acquired at our most august institutions and applied themselves to solving increasingly minor First World problems.
.. They chose the name ninjas in part to signify the company’s relationship to Silicon Valley, where the title is handed out freely. “It stems from Disney, which called everyone a cast member,” explains Metzner, in his stonery-didactic way. “All of these nameifications, or whatever, is basically to get everyone to think they’re not doing what they are actually doing, right? No one wants to be the trash guy at Disneyland.