How To Write and Sell a Successful “How To” Book
If you can’t clearly define the specific reader at whom the book is to be directed, you are not ready to proceed. If the reader you intend for the book cannot be easily and inexpensively informed of the availability of the book, then the book may be impossible to sell.
.. On the second sheet of paper or page, detail the specific benefits that your book will deliver to the reader. What will the reader be able to do when he or she has completed the book? Just providing general knowledge is not a compelling benefit.
.. When you have identified the cohesive audience that can be economically and effectively reached, and when you have composed a sales letter that clearly identifies the compelling benefits your book will provide, then and only then, should you go to work to write the book.