How Google Could Rig the 2016 Election
There is precedent in the United States for this kind of backroom king-making. Rutherford B. Hayes, the 19th president of the United States, was put into office in part because of strong support by Western Union. In the late 1800s, Western Union had a monopoly on communications in America, and just before the election of 1876, the company did its best to assure that only positive news stories about Hayes appeared in newspapers nationwide. It also shared all the telegrams sent by his opponent’s campaign staff with Hayes’s staff.
.. According to a recent report by the Wall Street Journal, since Obama took office, Google representatives have visited the White House ten times as frequently as representatives from comparable companies—once a week, on average.
.. Republicans, take note: A manipulation on Hillary Clinton’s behalf would be particularly easy for Google to carry out, because of all the demographic groups we have looked at so far, no group has been more vulnerable to SEME—in other words, so blindly trusting of search rankings—than moderate Republicans. In a national experiment we conducted in the United States, we were able to shift a whopping 80 percent of moderate Republicans in any direction we chose just by varying search rankings.
.. The best way to wield this type of influence is to do what Google is becoming better at doing every day: send out customized search results. If search results favoring one candidate were sent only to vulnerable individuals, regulators and watchdogs would be especially hard pressed to find them.