How Clinton aims to trump Trump on Twitter
Her newly aggressive social media strategy aims to turn the presumptive GOP nominee’s own words against him.
After a long primary campaign in which Trump has used Twitter to pump out an endless stream of taunts at rivals and gobble up news coverage, Clinton’s campaign has rolled out a strategy in recent weeks to turn the presumptive GOP nominee’s own words against him — with some sly sarcasm and snark.
.. The Clinton campaign says it teed up that tweet hours before her speech, assuming — correctly — that Trump would take the bait. And that’s actually a strategy that Twitter advises the campaigns to follow: gaming out future events and storing up especially savvy tweets, including GIFs and video, that might match those situations.
.. “The Clinton campaign is particularly good at planning to be spontaneous,” says Twitter spokesman Nick Pacilio.
.. since signing on in 2009. He has amassed 8.8 million followers — some 2 million more than Clinton, who didn’t join until 2013 — and has compiled a large body of work: about 32,000 tweets, compared with Clinton’s 5,900.
.. Trump has talked about his appreciation for Twitter as a tool to confront his critics. “For years, if somebody did bad stuff to me, I couldn’t fight back,” Trump told Fox News’ Sean Hannity last year. “Now I have @realDonaldTrump and I can sort of tweet some bad stuff about them, and if people like it, it’s all over the world.”
.. Her staff, at the time, noted that she wasn’t comfortable checking messages on a desktop computer.
.. it’s increasingly trying to use the real estate mogul’s voluminous statements against him in a kind of social media jujitsu.
.. Take Trump’s now-infamous tweet showing himself and a taco bowl with the phrase “I love Hispanics!” When he later suggested that a federal judge couldn’t act fairly in a case involving Trump University because of his Mexican heritage, the Clinton campaign took to Twitter to declare: “So much for the taco bowls.”