How Apple Pay Gets People to Part With More of Their Money

A main reason that services like Apple Pay will, as adoption increases, usher in a new level of painlessness is that they rely on a motion—a swift, mechanical drawing of the phone from the pocket—that’s already tied to so many other non-financial activities. The act of fishing out a wallet to procure a credit card has only one connotation: You’re about to pay for something. Unlocking your phone, however, is something done to retrieve information wherever you are.