Goals vs Tactics with a16z’s Marc Andreessen at Disrupt SF

10:20
do you do that to a company yeah so a
lot of this is actually you can actually
borrow concepts actually from military
strategy on this which is sort of the
difference between sort of strategy and
tactics right at a difference between
goals and tactics so I think it’s
incredibly important to have a really
vivid clear idea about where you want to
get in the long run that you stick to
and that you’re very solid on and that
everybody agrees to and then I think you
want to be very very flexible in the
tactics and I think the problem is you
it’s a dichotomy right it’s a it’s a
contradiction so you have to you have to
think about terms you have to think it
from a long-term standpoint but also you
have to think in terms of day-to-day
tactics and this is where you know I’ve
been very critical in the past to this
idea of like fail fast because like I
always things like fail fast is like the
key word in there is not fast it’s fail
and failure sucks and success is awesome
and we should be trying to succeed not
fail and I think the fail fast thing is
people thinking because I think fail
fast makes a lot of sense on tactics if
the tactics Network doesn’t work find a
different tactic I think fail fast is
catastrophic if it’s applied to strategy
and if it’s applied to goals and I think
a lot of founders frankly even still
like talk themselves out of what are
going to be good ideas in the long run
because they’re not getting immediate
traction and so again it goes back to
long term like we just ruled by data and
what cited by their gut that’s actually
so that is actually a racing point so
that is one of the things that happens
which is in the old day in the old days
when I when I was running short pants
you just didn’t hat you didn’t have all
the data it was much harder to get a
sense of how well you were doing and so
like on the one hand you you you felt
less concrete connection to what you’re
doing but on the other hand you didn’t
have this cascade of data coming at you
and now is you know like in all of these
businesses today you have daily weekly
if you want you have data to the minute
to the second to the microsecond of how
well or poorly you’re doing and it’s
really easy to get distracted by that by
that short term data and it’s really
easy to draw a long term
Lucian’s based on short-term data and
you do see companies that have gotten in
real trouble over that mm-hmm
conversely you see companies you know
that worked for a very long time on
something that people think is just
completely nutty and they get heavily
criticized along the way and by the way
sometimes those work and sometimes they
don’t but when they do work that is how
you do something like for all this whole
thing about how everything’s supposed to
be speeding up it still takes a decade
or more to build something really
significant I mean it you know in this
world like it still really does so when
it comes to like interesting products
that seem to be sort of jerked around by
their own data or were for a long time