Geeks and suits

  • Geeks are the doers, the creators, the ones often relegated to the basement, desk stereotypically strewn with Doritos crumbs and Mountain Dew cans. To them, the status quo is nails screeching down the world’s largest chalkboard. They may be coders, designers, or UX experts, but at their core, they’re hackers. They’re excited about the next big thing, and have the means to make it happen, at least technically.
  • Suits are the sayers, the thought leaders, the ones in the corner office, desk stereotypically strewn with business cards and printed Power Point decks. To them, the future is an opportunity to improve on key performance metrics. They may be CxOs, program managers, or policymakers, but at their core, they’re not technical (at least not any more). They’re excited about the next big thing, and may have the means to make it happen, at least in terms of capital, both political and financial.

The odd thing is that, despite being in an industry predicated almost exclusively on the need to communicate, geeks and suits rarely talk to each other.