Frank Sinatra has a Cold
The legendary singer was approaching fifty, under the weather, out of sorts, and unwilling to be interviewed. So Talese remained in L.A., hoping Sinatra might recover and reconsider, and he began talking to many of the people around Sinatra — his friends, his associates, his family, his countless hangers-on — and observing the man himself wherever he could. The result, “Frank Sinatra Has a Cold,” ran in April 1966 and became one of the most celebrated magazine stories ever published, a pioneering example of what came to be called New Journalism — a work of rigorously faithful fact enlivened with the kind of vivid storytelling that had previously been reserved for fiction.
.. At other times, aiming to please, his men will overreact to his desires: when he casually observed that his big orange desert jeep in Palm Springs seemed in need of a new painting, the word was swiftly passed down through the channels, becoming ever more urgent as it went, until finally it was a command that the jeep be painted now, immediately, yesterday. To accomplish this would require the hiring of a special crew of painters to work all night, at overtime rates; which, in turn, meant that the order had to be bucked back up the line for further approval. When it finally got back to Sinatra’s desk, he did not know what it was all about; after he had figured it out he confessed, with a tired look on his face, that he did not care when the hell they painted the jeep.
Yet it would have been unwise for anyone to anticipate his reaction, for he is a wholly unpredictable man of many moods and great dimension, a man who responds instantaneously to instinct — suddenly, dramatically, wildly he responds, and nobody can predict what will follow.
.. Martin Sinatra, a ruddy and tattooed little blue-eyed Sicilian born in Catania, boxed under the name of “Marty O’Brien.” In those days, in those places, with the Irish running the lower reaches of city life, it was not uncommon for Italians to wind up with such names. Most of the Italians and Sicilians who migrated to America just prior to the 1900’s were poor and uneducated, were excluded from the building-trades unions dominated by the Irish, and were somewhat intimidated by the Irish police, Irish priests, Irish politicians.
.. He arrived suddenly on the scene when DiMaggio was silent, when paisanos were mournful, were quietly defensive about Hitler in their homeland. Sinatra became, in time, a kind of one-man Anti-Defamation League for Italians in America, the sort of organization that would be unlikely for them because, as the theory goes, they rarely agreed on anything, being extreme individualists: fine as soloists, but not so good in a choir; fine as heroes, but not so good in a parade.
.. “He can’t make his mother do anything she doesn’t want to do,” adding, “Even today, he wears the same brand of underwear I used to buy him.”
.. The fight, called a holy war between Muslims and Christians, was preceded by the introduction of three balding ex-champions, Rocky Marciano, Joe Louis, Sonny Liston
.. With most women Sinatra dates, his friends say, he never knows whether they want him for what he can do for them now — or will do for them later. With Ava Gardner, it was different. He could do nothing for her later. She was on top. If Sinatra learned anything from his experience with her, he possibly learned that when a proud man is down a woman cannot help. Particularly a woman on top.