Don’t Start Big, Start a Little Snowball

What is a Little Snowball?

  • Very simple idea with a single facet
  • Extremely low product surface area (frontend and backend)
  • Can generally be prototyped and brought to market in months
  • Is instantly useful and quickly gains early-adopter traction

.. Fast to Prototype and Launch

The sooner you can get to market the sooner you can validate and start learning about how your customers make purchase or adoption decisions.

 

.. Notice Problems

.. Look For Optimizations