Clown Genius: Scott Adams on Trump
When a car salesperson trained in persuasion asks if you prefer the red Honda Civic or the Blue one, that is a trick called making you “think past the sale” and the idea is to make you engage on the question of color as if you have already decided to buy the car. That is Persuasion 101 and I have seen no one in the media point it out when Trump does it.
And what did you think of Trump’s famous “Rosie O’Donnell” quip at the first debate when asked about his comments on women? The interviewer’s questions were intended to paint Trump forever as a sexist pig. But Trump quickly and cleverly set the “anchor” as Rosie O’Donnell, a name he could be sure was not popular with his core Republican crowd. And then he casually admitted, without hesitation, that he was sure he had said other bad things about other people as well.
Now do you see how the anchor works? If the idea of “Trump insults women” had been allowed to pair in your mind with the nice women you know and love, you would hate Trump. That jerk is insulting my sister, my mother, and my wife! But Trump never let that happen. At the first moment (and you have to admit he thinks fast) he inserted the Rosie O’Donnell anchor and owned the conversation from that point on. Now he’s not the sexist who sometimes insults women; he’s the straight-talker who won’t hesitate to insult someone who has it coming (in his view).
.. On a recent TV interview, the host (I forget who) tried to label Trump a “whiner.” But instead of denying the label, Trump embraced it and said was the best whiner of all time, and the country needs just that. That’s a psychological trick I call “taking the high ground” and I wrote about it in a recent blog post. The low ground in this case is the unimportant question of whether “whiner” is a fair label for Trump. But Trump cleverly took the high ground, embraced the label, and used it to set an anchor in your mind that he is the loudest voice for change. That’s some clown genius for you.