Carly Fiorina and Her Friend CARLY

The reason that super PACs choose odd names is not that they are run by manipulative or secretive people—or not just because of that—but because the Federal Election Commission’s rules say that they can’t take a candidate’s name. The Supreme Court, in its Citizens United ruling, which ushered in the new super-PAC era, did not leave many restrictions on the ability of wealthy donors to sponsor campaigns, but super PACs are not supposed to “coördinate” their activities with the official campaign organizations ..

.. “We publicize every event on my schedule, and anyone can come,” she said. “What you see happening is a super PAC is organizing people. We’re not coördinating with them. We’re not asking them to. I don’t know what they’re doing, they don’t tell us what they’re doing.” And yet, CNN found that the only people handing out literature were affiliated with the super PAC, raising the question of who the campaign thought would be performing such basic tasks if the CARLY people hadn’t shown up. When asked about that, Fiorina referred the question to the super PAC.