Brookes: AI Concentrates Power
The Internet is already heralding a new era of centralization. As Astra Taylor points out in her book, “The People’s Platform,” in 2001, the top 10 websites accounted for 31 percent of all U.S. page views, but, by 2010, they accounted for 75 percent of them. Gigantic companies like Google swallow up smaller ones. The Internet has created a long tail, but almost all the revenue and power is among the small elite at the head.
.. To put it more menacingly, engineers at a few gigantic companies will have vast-though-hidden power to shape how data are collected and framed, to harvest huge amounts of information, to build the frameworks through which the rest of us make decisions and to steer our choices. If you think this power will be used for entirely benign ends, then you have not read enough history.
.. I’m happy Pandora can help me find what I like. I’m a little nervous if it so pervasively shapes my listening that it ends up determining what I like.