Bad Practice: “Are You Sure You Want To Leave Before Reading This Post?”
That’s the problem with exit pop ups. People leaving your site have already made up their minds – either they bought something from you and decided they want your emails, or they decided they’re not interested. And a pop up asking them to reconsider before they leave won’t change their minds.
Here’s the right way to try a popup form:
- Use A Delay
- atch Your Wording
Nikki McGonigal, an Etsy crafter, uses a pop up that only displays once every 60 days to people who visit her site. When a visitor closes the pop up instead of signing up, they won’t see it again until 60 days later. And judging from our case study on her, it’s been pretty effective.