Apps versus the web
But for an actual brand, developer or publisher wondering if they should do an app or a website, I generally answer that the calculation is much simpler and less technical:
Do people want to put your icon on their home screen?
But for an actual brand, developer or publisher wondering if they should do an app or a website, I generally answer that the calculation is much simpler and less technical:
Do people want to put your icon on their home screen?