This age bracket, bigger than any other, is pushing companies to revamp marketing and products, including a lot of remedial education
The Scotts Miracle-Gro Co. has started offering gardening lessons for young homeowners that cover basic tips—really, really basic—like making sure sunlight can reach plants.
“These are simple things we wouldn’t have really thought to do or needed to do 15 to 20 years ago,” says Jim King, senior vice president of corporate affairs for Scotts. “But this is a group who may not have grown up putting their hands in the dirt growing their vegetable garden in mom and dad’s backyard.”
.. “We find that the younger generation is a bit more crunched for time and less likely to do a big, deep clean,” says Kevin Wenzel, an associate brand director for P&G’s North America surface care business.
Instead, millennials are more likely to clean as needed, which P&G calls “maintenance” cleaning.