Donald Trump may be the most emotionally persuasive candidate in the 2016 presidential race
Trump is activating what in neurological terms are referred to as emotional triggers, which the brain uses to avoid the energy and difficulty of analytical thinking. Whether consciously or by instinct, great persuaders tap into the functions of the emotional brain ..
.. Mark Cuban supplies a vivid example of how even highly successful, intelligent people are apt to dispense with logic and reason entirely — even consciously — in favor of an emotional decision:
“I don’t care what his actual positions are,” said Cuban. “I don’t care if he says the wrong thing. He says what’s on his mind. He gives honest answers rather than prepared answers. This is more important than anything any candidate has done in years.”
.. Trump’s appeal is almost entirely based in emotional triggers.