McLuhan: Message of Mechanization was the same for Cadillacs and Cornflakes
McLuhan, to show the flaws of the common belief that the message resides or depends on how the medium is used (the “content” output), uses the example of mechanization (machinery to assist the work of human operators), pointing out that regardless of the product (i.e. cornflakes or Cadillacs), the impact on workers and society is the same.[