2015 is the year the old internet finally died
.. the internet as we knew it, the internet of five or 10 or 20 years ago, is going away as surely as print media, replaced by a new internet that reimagines personal identity as something easily commodified, that plays less on the desire for information or thoughtfulness than it does the desire for a quick jolt of emotion.
.. Take a look at your browser tabs if you’re reading this on a computer. Inevitably, you have at least a few that are weeks, if not months, old, things you’ve always intended to get to but just never have. Odds are these are so-called “longform” articles that will take a while to read.
.. The problem is scale. A larger, general-interest site can’t be built purely atop longform, because longform takes time — both for writers to produce and readers to read. Therefore, as both Buzzfeed and Gawker realized early on, well-done longform could be the steak, but it couldn’t be the meal.
.. Gawker is important to those of us in the media because it’s Gawker, with its strong institutional voice. But to someone not entrenched in the world of the media (which is the vast majority of everybody), it’s just another Facebook content provider. Social media has, essentially, turned every content provider into a syndicator.
.. Mobile has ultimately downplayed the importance of words. Indeed, the fewer, the better. (God forbid you are reading this on a phone.) Images and video are king