10 strategies to maximize store prductivity with real-time video intelligence
Video intelligence also provides valuable information on customers’ movement throughout the store – including where they stop for a significant amount of time. Called dwell analysis, this lets retailers know which aisles and products are attracting consumers.
.. In store video intelligence is a competitive differentiator because it enables a much deeper understanding of how consumers repond to products, product placement, packaging and promotions,” add Leslie Hand, research director, Global Retail Insights. “For example, intelligence regarding a product promotion that seemed successful on the surface may reveal that 50 percent of customers that stopped to look at the promotion compared it to something else, or simply changed their minds after reading the ingredients.”