Who Hacked the Election? Ad Tech did. Through “Fake News,” Identify Resolution and Hyper-Personalization
The ten ad tech examples featured above are one thing. But when thousands of these companies and technologies are merged across Facebook and Google data, shopping loyalty cards, rogue social quizzes, identity dumps from hacked sites, Rentrack/Comscore data (their trackers are in this set, see the full report), voting rolls, and the ad tech juggernaut outlined here (and in my 523-page report), this takes the gravitational “pull” messaging and emotional hyper-targeting to the next level.
These firms I’ve shown specialize in connecting online profiles and behavior to real purchases, shopping habits, credit profiles, and offline behavior to a real person. But only this time, it’s voting.
Domestic and international companies are being paid to identify Americanvoters in real time, and expose them to highly tailored messages at specific times, specific places, and while certain friends, family, and emotional cues (e.g., television shows or breaking news) are present. These aren’t just any other sites— these are known purveyors of propaganda, lies, hoaxes, malware, and misinformation. Where do we even begin to draw the line?