Why I changed my mind about nuclear power | Michael Shellenberger | TEDxBerlin

For more information on Michael Shellenberger, please visit www.tedxberlin.de. Michael Shellenberger is co-founder and Senior Fellow at the Breakthrough Institute, where he was president from 2003 to 2015, and a co-author of the Ecomodernist Manifesto.
Over the last decade, Michael and his colleagues have constructed a new paradigm that views prosperity, cheap energy and nuclear power as the keys to environmental progress. A book he co-wrote (with Ted Nordhaus) in 2007, Break Through: From the Death of Environmentalism
to the Politics of Possibility, was called by Wired magazine “the best thing to happen to environmentalism since Rachel Carson’s Silent Spring,” while Time Magazine called him a “hero of the environment.” In the 1990s, he helped protect the last signi cant groves of old-growth redwoods still in private hands and bring about labor improvements to Nike factories in Asia. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Nuclear energy is the only practical alternative that we have to destroying the environment with oil and coal.
-Ansel Adams, 1983 (14 min)

The four-letter code to selling anything | Derek Thompson | TEDxBinghamtonUniversity

Novelty: (new) vs Familiarity (exposure effect)

Is it possible to engineer a familiar surprise.

.. Raymond Loewy, the father of industrial design, had a theory. He was the all-star 20th-century designer of the Coca-Cola fountain and Lucky Strike pack; the modern sports car, locomotive, Greyhound bus and tractor; the interior of the first NASA spaceship; and the egg-shaped pencil sharpener.

.. His grand theory of popularity was called MAYA: Most advanced yet acceptable. He said humans are torn between two opposing forces: neophilia, a love of new things; and neophobia; a fear of anything that’s too new. Hits, he said, live at the perfect intersection of novelty and familiarity. They are familiar surprises. In this talk, I’ll explain how Loewy’s theory has been validated by hundreds of years of research — and how we can all use it to make hits.

The Spotify Weekly New Music found that it was helpful to include some familiar artists or songs.

Why do first names follow the same hype cycle that fashion follows.