The tale tells of two newlyweds, poor as church mice but madly in love, who, unbeknownst to each other, sell the one precious thing each owns to buy a Christmas present for the other. He pawns his valuable antique pocket watch to buy her combs for her beautiful long red hair; she shaves her head and sells the hair in order to buy him a chain for his watch. On Christmas Eve the newlyweds stare at each other blankly, almost numb with shock, trying to compute the meaning of the “useless” presents they have just exchanged.
Trinity: The Tea Cupboard
One day when Murat visited them, the old couple were bursting with pride, eager to show him the new tea cupboard that their son had just shipped from Istanbul. It was indeed a handsome piece of furniture, and the woman had already arranged her best tea set on its upper shelf. Murat was polite but curious. Why would their son go through such an expense to send them a tea cupboard? And if the purpose of this piece of furniture was storage, why were there no drawers? “Are you sure it’s a tea cupboard?” Murat asked. They were sure.
But the question continued to nag at Murat. Finally, just before taking his leave, he said, “Do you mind if I have a look at this tea cupboard?” With their permission, he turned the backside around and unscrewed a couple of packing boards. A set of cabinet doors swung open to reveal inside a fully operative ham radio set.
.. But what if inside the Trinity is concealed a powerful communications tool that could connect us to the rest of reality
Yes, Even Your Company Video Needs Conflict
If a company doesn’t set up conflicts before addressing how their brand handles those issues, the content they’re producing ends up predictable, dry, and boring. If the stakes are low, the content risks resembling a laundry list of bland talking points: “We’re the best!” and “You should really work with us.” It’s immediately lost in the noise of an oversaturated market.
But, if a company instead 1) successively introduces problems, and then 2) passionately showcases how their team attacks those problems, the stories they tell are likely to be bold and unique to their brand.
.. Stories need to be transformative. What makes a story transformative is when it solves a problem that exists because of conflict.
.. It might make you feel vulnerable to discuss hindrances, but it will ultimately make your solutions stronger and your company’s story more human.