Bill O’Reilly and the Upside of Corporate Cowardice

led more than 50 companies, under pressure from protesters, to pull their ads from “The O’Reilly Factor.”

.. There’s little evidence that broad-based boycotts actually hurt a company’s bottom line; in fact, loyal customers often increase their patronage. Mr. O’Reilly’s ratings rose after the Times investigation

.. But boycotts can cause a significant drop in share price

.. In other words, shareholders react to their own fear of what might happen to the company’s brand, and not to what’s actually happening to its revenue.

The economist A. O. Hirschman might describe this as a triumph of voice over exit.

.. The basic allegations against Mr. O’Reilly have been known since 2004, when he settled his first lawsuit, but that didn’t stop companies from advertising until more women came forward.

.. but sometimes the fear to offend instills a kind of civility that other spheres of public life lack.

.. Trump won an election despite the creepy predatory comments he made on the “Access Hollywood” tape. But Mr. O’Reilly is being shown the door for acting toward women exactly as Mr. Trump had suggested (“When you’re a star, they let you do it. You can do anything.”).

.. Steve King, a five-time congressman from Iowa, has plagued the public arena for years with his barely concealed white nationalism. By contrast, when Donald Sterling, the longtime owner of the Los Angeles Clippers, was heard on tape disparaging African-Americans, the N.B.A. revoked his right to ownership and put the team up for auction.

.. Coca-Cola spokesman after the company pulled ads from the Fox show “Married … With Children.”

.. Mercedes-Benz is a niche brand in the United States, but the company spends millions so that every consumer associates its vehicles with Jon Hamm uttering the phrase “The best or nothing,”

.. Don’t forget that he rehired Rebekah Brooks

.. More important, 21st Century Fox’s stock has slipped almost 6 percent since the Times investigation was published

.. Mr. O’Reilly’s lawyer is laying the blame for his client’s situation on a “smear campaign” that is “being orchestrated by far-left organizations.” That sounds like the kind of all-out political assault that Fox News and Mr. O’Reilly himself excelled at for years.

‘Be brave’: Bill O’Reilly’s downfall teaches a wonderful lesson to working women

Gretchen Carlson filed suit against Roger Ailes last summer — and started an avalanche.

Less than 10 months later, two of the most powerful men in media, Roger Ailes and Bill O’Reilly, have been knocked off lofty perches at Fox News.

And the world is suddenly a different place for women who’ve experienced sexual harassment in their workplaces.

.. Ailes vehemently denied the charges, but Carlson, who reportedly had tape-recorded evidence on her side, eventually got a $20 million settlement and a public apology.

.. “Gretchen started the public avalanche, and Megyn continued it internally,” Maynard said.

.. “We found out, in all of this, that if you speak up, there will be action, and that there’s strength in numbers,” longtime media executive Vivian Schiller said Wednesday.

That’s especially true, of course, when one of those employees is a major star.

.. Of course, plenty of women have complained in the past, in companies and organizations, to no avail. Some have been retaliated against. Others ignored, mocked or silenced.

.. Next step, she said: Women should demand that Congress pass the Fairness in Arbitration Act to stop silencing victims of discrimination, harassment and retaliation.

Bill O’Reilly’s Fox News career comes to a swift end amid growing sexual harassment claims

“Over the past 20 years at Fox News, I have been extremely proud to launch and lead one of the most successful news programs in history, which has consistently informed and entertained millions of Americans and significantly contributed to building Fox into the dominant news network in television,” he said. “It is tremendously disheartening that we part ways due to completely unfounded claims.

.. The company and O’Reilly paid out $15 million in exchange for his accusers’ silence.

.. But the prospect that his accusers — bound by non-disclosure agreements as a result of their settlements — wouldn’t speak in anything but general terms led the company to believe it could weather the Times story.

.. In fact, it was a sixth accuser — a former guest on O’Reilly’s program named Wendy Walsh — who may have been the key to his unraveling. Unlike the women who received settlements for their complaints, Walsh never sued or settled with O’Reilly, leaving her free to speak in public about her allegations. She did so repeatedly, putting a name, face and voice to the allegations in media accounts.

.. On Tuesday, another woman came forward, anonymously, to complain that she had been harrassed with racial and sexual comment by O’Reilly in 2008.

.. The network, however, continued to roll in record ratings, driven in part by viewer interest in Donald Trump, a longtime friend of Ailes, Murdoch and O’Reilly and a frequent interview guest on Fox programs ..

.. “The O’Reilly Factor” has been the network’s flagship show for nearly 20 years, and in many ways has embodied its conservative-oriented spirit.

.. drew an average of 4 million viewers each night during the first three months of the year, the most ever for a cable-news program.

.. intense media coverage surrounding O’Reilly led to a stampede of advertisers away from O’Reilly’s program, leaving it almost without sponsorship over the past two weeks.

.. The O’Reilly controversy has been casting a shadow over 21st Century’s $14 billion bid to win the British government’s approval to buy Sky TV, the British satellite service. Leaving O’Reilly in place would likely have been a public-relations nightmare

.. The Murdoch family abandoned a 2011 offer for Sky amid another scandal, the phone-hacking conspiracy perpetrated by employees of the Murdoch-owned News of the World tabloid in London.

.. Since the Ailes scandal erupted, the company has continued to employ almost all of the senior managers who were in charge when Ailes was allegedly harassing employees, including Bill Shine, currently Fox’s co-president. Shine was accused of enabling Ailes’s retaliatory efforts against an accuser, Fox contributor Julie Roginsky

Fox Is Preparing to Cut Ties With Bill O’Reilly

Popular host has been implicated in a sexual-harassment scandal

 .. Mr. O’Reilly has denied any wrongdoing, saying he paid settlements to “put to rest any controversies to spare my children.”
.. an attorney for Mr. O’Reilly said the host has “been subjected to a brutal campaign of character assassination that is unprecedented in post-McCarthyist America” and added that he has “evidence that the smear campaign is being orchestrated by far-left organizations bent on destroying O’Reilly and Fox News for political and financial reasons.”
.. His show draws some 4 million viewers a night and is consistently among the highest rated programs across all of cable. Mr. O’Reilly, 67 years old, recently renewed his contract with Fox News at a salary of more than $20 million annually
.. Initially, Fox News and parent 21st Century Fox stood by their highly-rated host. However, as advertisers fled the O’Reilly program, internal debate ensued over the pros and cons of keeping Mr. O’Reilly on the air. Since the Times published its initial report, dozens of advertisers have pulled out of “The O’Reilly Factor,” many of them shifting their ad buys to other programs on Fox News.
.. Mr. O’Reilly’s camp said that the advertiser boycott was being driven in large part by liberal media watchdog group Media Matters and Mary Pat Bonner, a fundraiser with ties to Hillary Clinton.
.. Some social media users were attempting to embarrass companies that were airing ads on Mr. O’Reilly’s show, and several media outlets were calling advertisers to ask what their stance was on the matter.
.. Some employees in senior positions at the company have felt it was important for 21st Century Fox and its senior management team—including Co-Chairman Rupert Murdoch and his sons, Co-Chairman Lachlan and Chief Executive James—to send a message regarding Mr. O’Reilly’s alleged conduct to the women of the company, top executives said.