Baader-Meinhof Phenomenon: Frequency Illusion

Your friend told you about that obscure bluegrass-electro-punk band yesterday morning. That afternoon, you ran across one of their albums at a garage sale. Wait a minute—that’s them in that Doritos commercial, too! Coincidence … or conspiracy? More likely, you’re experiencing “frequency illusion,” somewhat better known as the Baader-Meinhof phenomenon.

Survey Priming: Seeing “yellow” makes you recognize “banana” faster

Priming definition: In terms of psychology, priming occurs when a person is exposed to a stimulus, and it influences how they respond to another stimulus. For example, if you were to see the word “yellow,” you’d be slightly faster than other people (who hadn’t seen that word) to recognize the word “banana.” That’s because people closely associate words like “yellow” and “banana” in their memory.