So what does Benedict Evans see? “Technology has outgrown the tech industry,’ he says. “You’re going from companies that sell technology to companies that are using technology to build entirely new businesses.” Another way to think about it, and this is one of Evans’s central skills—the illuminating analogy—is to think about McDonald’s or Walmart as corporations that were not trucking companies but would not have been possible without the growth and sophistication of the logistics and trucking industries.
.. Chen and the folks at a16z recognize that mobile is a market ten times bigger than the internet. But Evans is the one who can put that into real numbers. “The revenue of the mobile telecom industry is $1.2 trillion,” Evans reels off. “And the revenue of all of online advertising is about $120 billion.”