Also, keep in mind that more than 50% of emails are being opened on a mobile device. So keep your subject lines under 55 characters to avoid being truncated on mobile devices.
.. On average, you should see around a 3% conversion rate on emails sent to reviews written. If you’re seeing something lower, consider testing different elements of the email
The Rise of Phone Reading
Ever since the first hand-held e-readers were introduced in the 1990s, the digital-reading revolution has turned the publishing world upside down. But contrary to early predictions, it’s not the e-reader that will be driving future book sales, but the phone.
.. Meanwhile, those reading mainly on e-readers, such as Kindles and Nooks, dropped over the same period to 32% from 50%. Even tablet reading has declined recently to 41% in the first quarter this year from 44% in 2014.
.. Through the Foli mobile app, Simon & Schuster in May offered David McCullough’s “The Wright Brothers” free at more than 50 U.S. airports. In June, it served up “Yoga for Life” by Colleen Saidman Yee at the Solstice in Times Square yoga festival in New York. Now the publisher offers free e-books at hotels and airport lounges in New York, California, Missouri, Florida, Texas and Hawaii. Users can read as much of each book as they like free, as long as they stay within the prescribed geographical area.
.. in June introduced a new display option called Lumin that reduces the amount of blue light emitted from smartphone and tablet screens to make reading easier on the eyes at night (its users’ peak reading time).
.. Many report feeling caught off guard when they reach the end of a book. They miss the physical sense of how deep they are into a book—and the feelings of accomplishment and anticipation that come with that.
.. Traveling around the city with his son and daughter, ages 7 and 10, the children often clamor for his phone.
He hands it to them, saying, “No games, but you can read a book.”
jQuery Mobile: Creating dialogs
Any page can be presented as a modal dialog by adding the data-rel=”dialog” attribute to the page anchor link. When the “dialog” attribute is applied, the framework adds styles to add rounded corners, margins around the page and a dark background to make the “dialog” appear to be suspended above the page.
The key to mobile success: knowing what users do and what they value.
The same way that Google can determine where traffic is congested by noticing that thousands of GPS-enabled Android devices are slowing down is the same way that the company can determine that because a million fans of obscure band A have liked obscure band B means that there’s a reasonable chance you will too.
.. Services like Google Now and even Google Maps depend on data, leading O’Grady to conclude that “the single most important asset for Google is not…software, but access” to user data from millions of devices.
.. To succeed in mobile, you need a more comprehensive look at what your users do and what they value. You need more data. Much more.
.. Fixating on wireframes and the look and feel of your app is important, but insufficient on its own. Instead, spend more time thinking about user data, and how you can use it to deliver an exceptional experience. That’s the only chance your app has of breaking into the 27 apps users will turn to—much less the top few where they will spend 70% of their time.