Exclusive: Is Donald Trump’s Endgame the Launch of Trump News?

The candidate is considering starting his own cable empire.

He has also discussed the possibility of launching a “mini-media conglomerate” outside of his existing TV-production business, Trump Productions LLC. He has, according to one of these people, enlisted the consultation of his daughter Ivanka Trump and son-in-law, Jared Kushner, who owns the The New York Observer.Trump’s rationale, according to this person, is that, “win or lose, we are onto something here. We’ve triggered a base of the population that hasn’t had a voice in a long time.” For his part, Kushner was heard at a New York dinner party saying that “the people here don’t understand what I’m seeing. You go to these arenas and people go crazy for him.”

.. Trump, this person close to the matter suggests, has become irked by his ability to create revenue for other media organizations without being able to take a cut himself. Such a situation “brings him to the conclusion that he has the business acumen and the ratings for his own network.” Trump has “gotten the bug,” according to this person. “So now he wants to figure out if he can monetize it.”

.. Republican candidates have historically used the protracted national election cycle to indirectly land gigs on Fox News or Sirius XM. Election cycles have become veritable job interviews for the likes of Sarah Palin, Mike Huckabee, and others.

.. People around him have looked to the Oprah Winfrey Network—partly owned by Winfrey’s Harpo Productions and Discovery Communications—as a possible model, but OWN, too, was beset with its own issues in its early days. As Winfrey herself once famously noted, “Had I known that it was this difficult, I might have done something else.”