Donald Trump broke the conservative media

“If in 96 days Trump loses this election, I am pointing the finger directly at people like [House Speaker] Paul Ryan and [Senate Majority Leader] Mitch McConnell and Lindsey Graham and John McCain and John Kasich and Ted Cruz — if he won’t endorse — and Jeb Bush and everybody else that made promises they’re not keeping,” Hannity exclaimed, later threatening to endorse Ryan’s far-right primary challenger.

.. In fact, throughout the election season, it has appeared that Republicans have fielded more attacks from their supposed friends on the right than their political opponents on the left.

.. “The analogy that I think of is somebody who has a baby alligator in their bathtub and they keep feeding it and taking care of it,” said Charlie Sykes, a popular conservative talk show host in Wisconsin. “And it’s really cute when it’s a baby alligator — until it becomes a grown-up alligator and comes out and starts biting you.”

.. three key forces: Fox News, Rush Limbaugh, and Matt Drudge.

.. Simultaneously, the conservative news media sought to lock in its audience by characterizing the mainstream press as an industry comprising dishonest liberals — something with which the GOP was more than happy to go along.

.. “What it became, essentially, was they were preaching this is the only place you can get news. This is the only place you can trust. All other media outlets are lying to you. So you need to come to us,”

.. To avoid being called a RINO (Republican in name only), a Republican would have to take a hardline conservative position on nearly every issue. If, say, they were to hold conservative positions on 90% of the issues, the conservative press would focus on the 10% where there was disagreement.

.. only one candidate could be conservative enough to support for president: Cruz.

.. But something went awry. The most aggressive right-wing members of the conservative press — the members who constantly lambasted certain Republicans for not toeing the hard-right line on every issue — got behind perhaps the most unlikely candidate of all: Donald Trump.

.. “We have reached the bizarro-world point where, for all intents and purposes, conservatives are RINOs,” said John Ziegler, a nationally syndicated conservative talk show host who called Andrew Breitbart a friend. “There is no place now for real conservatives. We’ve also reached the point, I say, we’ve left the gravitational pull of the rational Earth, where we are now in a situation where facts don’t matter, truth doesn’t matter, logic doesn’t matter.”

.. “You look at someone who a few cycles might have been derided as a right-wing lunatic, now they aren’t conservative enough,”

.. he believed some conservative pundits were “just drawn to Trump’s style more than policies.”

.. “I think that some of them just like Trump and were willing to cut him some slack on his shifting of positions because he’s a fighter and they like that,”

.. Ratings may have also played a role, according to conservative talkers who refused to jump aboard the Trump train.

.. Hannity in particular has faced criticism from some colleagues in the conservative-media sphere who allege he has been too cozy with Trump. Ziegler, the conservative radio host, said there’s “there’s no question” a “monetary element” drove coverage overall.

.. “Hannity is desperate for every ratings crumb on the Fox News Channel. … It’s all about ratings,” he said. “Hannity is not particularly talented, he’s not a smart guy — he used to just be a Republican talking points talk show host who happened to be in the right place at the right time. So he’s very vulnerable at any time.

.. while there are other outlets that belong to the conservative media apparatus, they lack the influence of the hard right. The National Review or Weekly Standard might earn the eyeballs of elites in Washington, but those in the heartland seem to prefer the style of the more aggressive pro-Trump outlets.

.. That has left conservatives who oppose Trump in a tricky position when trying to get their message to supporters. No longer can Ryan or Cruz turn to Hannity for a softball interview. They can’t work with Breitbart or rely on Drudge to help with their legislative agenda.

These Republicans have effectively been exiled from the conservative news media

.. “We have taught conservatives for many years to trust nothing other than what they hear in conservative media. Yet the conservative media has now proven to be untrustworthy.”

.. it had become impossible to prove to listeners that Trump was telling falsehoods because over the past several decades, the conservative news media had “basically eliminated any of the referees, the gatekeepers.”

.. if you don’t accept that it’s likely Hillary Clinton has taken part in multiple murders, or that Barack Obama is a Muslim extremist sympathizer who was probably born outside this country — if you don’t accept those two things, it’s almost as if you’re a sellout. You’re a RINO. You’re somehow part of the liberal elite.

.. if a story comes out, and it’s not on Breitbart or endorsed by Drudge, it can’t be true

.. “We’ve created this monster.”

.. All conservative hosts have basically established their brand as being contrasted to the mainstream media. So we have spent 20 years demonizing the liberal mainstream media.

.. “I think the conservative media is the worst thing that has ever happened to the Republican Party on a national level,”

.. if you look at the presidential elections before Rush Limbaugh became nationally syndicated, I believe Republicans won five out of six,” he said. “After Rush Limbaugh became truly nationally syndicated … if you start in 1996 and what I anticipate will happen in 2016, Republicans will have lost five of the seven presidential elections once he became syndicated.”

.. The conservative establishment that needs to be gotten rid of is the conservative media establishment. Sean Hannity needs to go. Bill O’Reilly needs to go. Sadly, Rush Limbaugh needs to go,” he said.

 

Introducing the Trump News Channel—Coming in 2017?

If Trump loses, his consolation prize may be a whole new right wing media juggernaut.

.. There is so much about the Trump campaign that doesn’t make sense so long as one assumes that its purpose is to propel the candidate to victory at the ballot box. But what if those involved now perceive a more attractive––or at least plausible–– endgame?

.. Trump and associates will be proved failures at electoral politics. But even if that proves so, I wouldn’t bet against a right-wing media behemoth that brought together Trump, Roger Ailes, Stephen Bannon, Ann Coulter, Matt Drudge, and Sarah Palin, especially if they had some help:

.. Bill O’Reilly, Sean Hannity and Greta Van Susteren all might exit the network if parent company 21st Century Fox gets rid of Ailes in the wake of a sexual harassment lawsuit

.. Trump’s rationale, according to this person, is that, “win or lose, we are onto something here. We’ve triggered a base of the population that hasn’t had a voice in a long time.”

.. For that reason, GOP officials and movement conservatives ought to be preparing for worst case scenarios. And a Donald Trump Network is perhaps the worst case possible.

.. A Trump campaign expecting to lose and then launch an effort of that sort would have every incentive to hoard campaign donations to pay back debt incurred by Trump himself; to be maximally inflammatory, polarizing the electorate while further cultivating a core of true believers; to aggressively blame Fox News, National Review, Glenn Beck, and all other potential competitors in order to alienate them from their audiences; even to sabotage the GOP down ballot, depending on just how cynical the folks running things are. After all, what could be better for business, if you’re a new media conglomerate to the right of Fox News, than a Hillary Clinton presidency supercharged by a Democratic House and Senate?

.. Since the Bush Administration, I’ve been warning the right that its media demagogues were doing great harm to the conservative movement, the Republican Party, and the country. A Trump News Network, while a ludicrous and absurd satirist’s gold mine, would do even greater harm