Trajectory planning suggests that the way to know if something is worth doing for a year is to try it for a short period of time, then measure the value of the results.
.. In fact, the graph of success for most content strategies usually plays out quite differently. You work and invest day after day, then after years of work, you see an “overnight” success. Early indicators are relatively useless for most content strategies.
.. Determined business leaders tend to overestimate what they can accomplish in 1 year, and underestimate where they could be in 3 to 5 years.
Why Hillary Clinton Wants to Remember Your Birthday
Campaigns have several important sources of information about the electorate: publicly available voter data collected by states and counties, demographic data from the Census Bureau and other agencies, and data from businesses that can be used to build a richer profile of individuals. By asking supporters for their birthdays, the Clinton campaign can use that information to help connect individuals to those data sources. The value of this for large-scale campaigns is hard to overstate.
What are Dimensions and Measures: Education as Promotion
Businesses can fulfill an educational need, and in doing so, promote their business.
In this video, Intricity provides a nice tutorial on the role of measures and dimensions in business intelligence.
What The Clintons Teach Us About Brand Architecture.
Bill Clinton plays the saxophone, so a Clinton Foundation to support music in schools makes sense. But a Clinton Record label doesn’t comport with our perception of Bill. He could no doubt fund it, but the public wouldn’t take the effort seriously. This explains some of skepticism towards the Clinton Foundation. Are charitable grants something the Clintons actually do uniquely well or is this just a personal enrichment scheme?