Why Hillary Clinton Wants to Remember Your Birthday

Campaigns have several important sources of information about the electorate: publicly available voter data collected by states and counties, demographic data from the Census Bureau and other agencies, and data from businesses that can be used to build a richer profile of individuals. By asking supporters for their birthdays, the Clinton campaign can use that information to help connect individuals to those data sources. The value of this for large-scale campaigns is hard to overstate.

What The Clintons Teach Us About Brand Architecture.

Bill Clinton plays the saxophone, so a Clinton Foundation to support music in schools makes sense. But a Clinton Record label doesn’t comport with our perception of Bill. He could no doubt fund it, but the public wouldn’t take the effort seriously. This explains some of skepticism towards the Clinton Foundation. Are charitable grants something the Clintons actually do uniquely well or is this just a personal enrichment scheme?

Bad Practice: “Are You Sure You Want To Leave Before Reading This Post?”

That’s the problem with exit pop ups. People leaving your site have already made up their minds – either they bought something from you and decided they want your emails, or they decided they’re not interested. And a pop up asking them to reconsider before they leave won’t change their minds.

Here’s the right way to try a popup form:

  • Use A Delay
  • atch Your Wording


Nikki McGonigal, an Etsy crafter, uses a pop up that only displays once every 60 days to people who visit her site. When a visitor closes the pop up instead of signing up, they won’t see it again until 60 days later. And judging from our case study on her, it’s been pretty effective.