The creators initially had difficulty convincing TXDOT to adopt the slogan. The creators said that the administrators were “buzz-cutted, conservative kind of characters.” The creators joked that the board members’ average age was 107. McClure recalled that “The crowd was sprinkled with ‘Keep America Beautiful’ and ‘Keep Texas Beautiful’ folks, and our audience is 18-to-24 young males.” McClure added that “The ‘Keep Texas Beautiful’ lady said, ‘Can we at least say please?’ I said, ‘No ma’am, you cannot use the line if you put please in front of it.'”[6]
The Colbert Rapport
As anyone who has ever watched Jimmy Fallon knows, the job of a late-night talk-show host features a great deal of enthusiastic shilling for people, places, and things. Hosting is the ability to align one’s charm—or, in Colbert’s case, his decency and intelligence—with brands. Letterman was famously terrible at this part of the job. I’ll miss that level of incompetence.
.. Colbert did one gentle ambush, which involved a staged interaction with his own brother, designed to elicit a genuine answer from Jeb: Could he name a policy difference between himself and his brother George? In response, Jeb simply emphasized, once again, that, unlike George, he was a small-government conservative who favored “fiscal restraint.” No one brought up the war. Colbert is smart. But the toothlessness was unnerving.
Why You Hate Google’s New Logo
henever a brand wants to freshen itself up, you start hearing talk about “clean lines,” as if a few gorgeous, old-fashioned letters were keeping us in the Dark Ages. Google’s new logo, announced and unveiled this week, is the latest victim. Its old logo’s typeface—reminiscent of literature, newspapers, printing—had a reassuring hint of history, paying its respects to what it had come to improve upon and replace. The letters’ literary old serifs were subtly authoritative: the sturdy, handsome “G,” the stately, appealing little “oo,” the typewriterish, lovable “g,” the elegant “l,” the thoughtful “e.”
.. Google took something we trusted and filed off its dignity
.. When I see that shifty new rainbow-colored “G” bookmarked on my toolbar, I recoil with mild distrust, thinking of when Philip Morris became Altria—No cigarettes here, see? Just rainbows!—or when British Petroleum suggested we think of it as Beyond Petroleum, or when the Bush Administration would name something Freedom.
.. Let this sans-serif building-block refrigerator-magnet silliness be the New Coke to your Coke
2015 Ad Spend Rises To $187B, Digital Inches Closer To One Third Of It
TV: $78.8 billion (42%)
Digital: $52.8 billion (28%)
Print: $27.9 billion (15%)
Radio: $17.6 billion (10%)
Outdoor: $8.7 billion (5%)
Cinema: $0.8 billion (0%)