Humanistic Psychology Changed American Culture, Before Baby Boomers

The conventional story, beloved especially on the right, is that this cultural shift took place in the 1960s. First there was the Greatest Generation, whose members were modest and self-sacrificing, but then along came the baby boomers who were narcissistic and relativistic.

As I found while researching a book, this story line doesn’t really fit the facts. The big shift in American culture did not happen around the time of Woodstock and the Age of Aquarius. It happened in the late 1940s, and it was the members of the Greatest Generation that led the shift.

.. Humanistic psychology led to the self-esteem movement and much else, reshaping the atmosphere in schools, human-resources departments and across American society.

In short, American popular culture pivoted. Once the dominant view was that the self is to be distrusted but external institutions are to be trusted. Then the dominant view was that the self is to be trusted and external constraints are to be distrusted.

The Dangerous Myth of Appomattox

And yet as late as 1869, President Grant’s attorney general argued that some rebel states remained in the “grasp of war.” When white Georgia politicians expelled every black member of the State Legislature and began a murderous campaign of intimidation, Congress and Grant extended military rule there until 1871.

.. Meanwhile, Southern soldiers continued to fight as insurgents, terrorizing blacks across the region. One congressman estimated that 50,000 African-Americans were murdered by white Southerners in the first quarter-century after emancipation.

“One Nation Under God: How Corporate America Invented Christian America.”

But the founding fathers didn’t create the ceremonies and slogans that come to mind when we consider whether this is a Christian nation. Our grandfathers did.

 

.. Back in the 1930s, business leaders found themselves on the defensive. Their public prestige had plummeted with the Great Crash; their private businesses were under attack by Franklin D. Roosevelt’s New Deal from above and labor from below. To regain the upper hand, corporate leaders fought back on all fronts. They waged a figurative war in statehouses and, occasionally, a literal one in the streets; their campaigns extended from courts of law to the court of public opinion. But nothing worked particularly well until they began an inspired public relations offensive that cast capitalism as the handmaiden of Christianity.

.. In a shrewd decision, these executives made clergymen their spokesmen. As Sun Oil’s J. Howard Pew noted, polls proved that ministers could mold public opinion more than any other profession. And so these businessmen worked to recruit clergy through private meetings and public appeals.

.. In 1942, Mr. Vereide’s influence spread to Washington. He persuaded the House and Senate to start weekly prayer meetings “in order that we might be a God-directed and God-controlled nation.”

.. The most important clergyman for Christian libertarianism, though, was the Rev. Billy Graham. In his initial ministry, in the early 1950s, Mr. Graham supported corporate interests so zealously that a London paper called him “the Big Business evangelist.” The Garden of Eden, he informed revival attendees, was a paradise with “no union dues, no labor leaders, no snakes, no disease.”