With the beta launch of Family Link, Alphabet Inc.’s Google unveils an unparalleled set of parental controls, while allowing children under 13 to sign up for content-restricted accounts. WSJ personal technology editor Wilson Rothman explains on Lunch Break with Tanya Rivero.
This Graphic Shows Why Google Got in Trouble Over Ad Placement
Ads are targeted at people, not specific websites or content
When marketers or advertising agencies buy ads from Google and other online ad providers, those ads are typically targeted to people with certain interests or demographic profiles. In other words, they are buying a target audience, not space on particular websites.
.. Even when ads appear on sites and videos marketers don’t want to be associated with, there’s every chance they’ve been delivered to people matching the desired profile.
Google: Four Ads on Top: The Wait Is Over
For the past couple of months, Google has been testing SERPs with 4 ads at the top of the page (previously, the top ad block had 1–3 ads)
Google can now recognize objects in videos using machine learning
This new “Video Intelligence API” was demoed onstage, and it offered the kind of “whoa” moment you expect from a Google keynote. By playing a short commercial, the API was able to identify the dachshund in the video, when it appeared in the video, and then understand that the whole thing was a commercial. In another demo, we saw a simple search for “beach” and was able to find videos which had scenes from beaches in them, complete with timestamps. That’s similar to how Google Photos lets you search for “sunset” and pull up your best late-day snapshots.