Tech’s ‘Dirty Secret’: The App Developers Sifting Through Your Gmail

Software developers scan hundreds of millions of emails of users who sign up for email-based services

Google said a year ago it would stop its computers from scanning the inboxes of Gmail users for information to personalize advertisements, saying it wanted users to “remain confident that Google will keep privacy and security paramount.”

.. But the internet giant continues to let hundreds of outside software developers scan the inboxes of millions of Gmail users who signed up for email-based services offering shopping price comparisons, automated travel-itinerary planners or other tools.

.. One of those companies is Return Path Inc., which collects data for marketers by scanning the inboxes of more than two million people who have signed up for one of the free apps in Return Path’s partner network using a Gmail, Microsoft Corp. or Yahoo email address. Computers normally do the scanning, analyzing about 100 million emails a day. At one point about two years ago, Return Path employees read about 8,000 unredacted emails to help train the company’s software, people familiar with the episode say.

.. Letting employees read user emails has become “common practice” for companies that collect this type of data, says Thede Loder, the former chief technology officer at eDataSource Inc., a rival to Return Path. He says engineers at eDataSource occasionally reviewed emails when building and improving software algorithms.

.. Gmail is especially valuable as the world’s dominant email service, with 1.4 billion users. Nearly two-thirds of all active email users globally have a Gmail account
.. Gmail has more users than the next 25 largest email providers combined.

Kushner used private email to conduct White House business

The senior adviser set up the account after the election. Other West Wing officials have also used private email accounts for official business.

Kushner and his wife, Ivanka Trump, set up their private family domain late last year before moving to Washington from New York, according to people with knowledge of events as well as publicly available internet registration records. At the time, Kushner — who served as a senior campaign adviser — was expected to be named to a White House role, while Ivanka Trump was publicly saying she didn’t plan to work in her father’s administration.

.. People familiar with the account say it was primarily set up for Kushner’s personal communications, but he has used it to communicate with acquaintances outside the White House about matters relating to Trump and the administration, according to people who have received messages, as well as with his White House colleagues.
.. Private email traffic among White House aides — some of it sent between personal email accounts rather than to or from government addresses — could skirt the requirements of the Presidential Records Act, which requires all documents related to the president’s personal and political activities to be archived.
.. Other White House officials have also sometimes used personal accounts to correspond with Kushner and with each other, according to emails seen by POLITICO and people familiar with Kushner’s correspondence. They have also used encrypted apps like Signal and Confide that automatically delete messages, prompting former press secretary Sean Spicer in February to issue a warning to communications staffers that using such apps could violate the Presidential Records Act.
.. The use of personal email accounts in the Trump White House has been somewhat common, even though the president has been a harsh critic of Clinton’s private email habits, frequently leading “lock her up” chants as he traveled across the country on the campaign trail.
.. If emails related to Trump aren’t saved, it could be difficult for historians, according to Julian Zelizer, a presidential historian at Princeton University. Zelizer said that historians can provide a richer history of how administrations work — and historians have feared for years that the proliferation of email will lead some people to do their business in ways in which the records can’t be archived. Zelizer said it could also make the job more difficult for investigators seeking to understand parts of the White House.