Why Hillary Clinton Wants to Remember Your Birthday

Campaigns have several important sources of information about the electorate: publicly available voter data collected by states and counties, demographic data from the Census Bureau and other agencies, and data from businesses that can be used to build a richer profile of individuals. By asking supporters for their birthdays, the Clinton campaign can use that information to help connect individuals to those data sources. The value of this for large-scale campaigns is hard to overstate.

America’s Seniors Find Middle-Class ‘Sweet Spot’

People on the leading edge of the baby boom and those born during World War II — the 25 million Americans now between the ages of 65 and 74 — have emerged as particularly well positioned in the nation’s economic timeline. While there are plenty of individual exceptions, as a group they are better off financially than past generations and may well enjoy a more successful old age than future ones, even those merely a decade younger.

“These are people who have been blessed with good economic circumstances, especially those who were able to ride the wave of postwar economic growth,” said Gary V. Engelhardt, an economist at Syracuse. “They’re definitely in a sweet spot.”