How Jeffrey Immelt’s ‘Success Theater’ Masked the Rot at GE

A culture that disdained bad news contributed to overoptimistic forecasts and botched strategies

Jeffrey Immelt, the longtime boss at General Electric Co. , was a polished presenter who held court each year at a waterfront resort off Sarasota, Fla., where industrial executives and Wall Street listened for his outlook on the conglomerate.

“This is a strong, very strong company,” Mr. Immelt said at the event last May.

.. GE’s precipitous fall, following years of treading water while the overall economy grew, was exacerbated, some insiders say, by what they call “success theater.”

Immelt and his top deputies projected an optimism about GE’s business and its future that didn’t always match the reality of its operations or its markets

.. “The history of GE is to selectively only provide positive information,” said Deutsche Bank analyst John Inch, who has a “sell” rating on the stock. “There is a credibility gap between what they say and the reality of what is to come.”

.. “GE itself has never been a culture where people can say, ‘I can’t.’

.. GE once had the highest market value of any U.S. corporation. Its alumni have gone on to run companies such as Boeing and Chrysler.

.. Few knew just how badly ailing the American icon was. Even GE’s board didn’t realize the depth of problems in the biggest division, GE Power, until months after directors had replaced Mr. Immelt

.. A spokesman for the former CEO pointed to his decision to purchase $8 million worth of GE shares in 2016 and 2017. That included 100,000 shares in mid-May at a price roughly twice today’s.

.. But Mr. Immelt didn’t like hearing bad news, said several executives who worked with him, and didn’t like delivering bad news, either. He wanted people to make their sales and financial targets and thought he could make the numbers, too, they said.

.. Over the past three years, GE spent more than $29 billion on share repurchases, at an average price of almost $30, twice the current level. That included billions of dollars spent less than a year before GE suddenly found itself strapped for cash last fall.

.. Trian Fund Management LP, which invested $2.5 billion in GE in 2015, wanted it to buy back even more stock. The activist investor urged the company to borrow $20 billion for repurchases (which it didn’t do), based on a belief that the profits Mr. Immelt was promising would send the stock soaring when they arrived.

.. Instead, at Mr. Immelt’s retirement in August the stock was below its level when he took over 16 years earlier. Including dividends, GE gained 8% with Mr. Immelt at the helm, while the S&P 500 rose 214%. Since he stepped down, the stock has lost about 43%, erasing almost $94 billion in market value

.. Instead of $2 a share GE now projects $1 to $1.07.

.. Several directors discussed in November whether the entire board should be fired

.. Jack Welch, delivered steady profit growth and sent shares soaring in the 1980s and ’90s by striking deals and aggressively slashing costs and jobs. Mr. Welch also built up a huge lending business called GE Capital that for years generated outsize profits—but nearly sank the company during the financial crisis on Mr. Immelt’s watch.

.. Results were strong at two of GE’s big units, aviation and health care (medical equipment).

.. Acquiring companies that help drillers pump and transport fuel, he had GE spend more than $14 billion over 10 years, most of it based on higher oil prices than today’s.

.. Mr. Immelt’s optimism was part of the problem, according to some people close to the situation. They said he told the board that management had identified risks in the power business, yet downplayed them. The probability and risk were way off, one said.

.. Lisa Davis, the U.S. chief of Siemens, said the German company’s executives “have seen this decline coming for the last several years.” So Siemens had reduced its capacity in its power business, she said, while GE bought more.

.. According to former executives, the upgrades meant lower service fees for customers, in exchange for one-time upgrade costs, meaning that future sales were being pulled forward.

Is the Business World All About Greed?

Laurence Fink, the chief executive of the investment firm BlackRock and one of the biggest investors in the world, shook the business world last week with an implicit threat to punish small-minded companies that “only deliver financial performance” without “a positive contribution to society.”

What’s driving the rethink isn’t a tingling of the tycoon conscience but brutal self-interest. Millennials want to work for ethical companies, patronize brands that make them feel good and invest in socially responsible companies.

Some of this is shallow and some is deep, but it’s authentic: Doing good is no longer a matter of writing a few checks at the end of the year, as it was for my generation; for many young people, it’s an ethos that governs where they work, shop and invest.

C.E.O.s tell me that this forces their hand. If companies protect groping scumbags, that hurts recruitment and they lose in the war for talent. Increasingly, a company that ignores social value loses shareholder value.

.. I believe the best industries for doing good are law (pro bono work) and certain pharmaceuticals (drug donation programs). That’s because they are held accountable by metrics: Big law firms are ranked by American Lawyer for their pro bono work (Jenner & Block is top of the list), and pharma donations are rated by the Access to Medicines Index (GSK is No. 1).

.. Other companies hailed as model global citizens include Unilever, Starbucks, Whole Foods, Mastercard, Danone and Chobani.

Trump’s 7 months of self-destruction

President Trump, with at least two years of full Republican control of government at the national and state levels, has systematically damaged or destroyed his relationship with — well, almost every group or individual essential to success.

Trump’s undisciplined and incendiary style has left the most powerful man in the world with few friends — not onein the United States Senate, for instance.

  • The public: Gallup has his approval at 34%, down from 46% just after the inauguration.
  • Republican congressional leaders — Senate Majority Mitch McConnell in particular.
  • Every Democrat who could help him do a deal.
  • The media.
  • CEOs.
  • World leaders.
  • Europe.
  • Muslims.
  • Hispanics.
  • African Americans.
  • Military leaders.
  • The intelligence community.
  • His own staff.

And who’s happy?

  • Steve Bannon.
  • Saudi Arabia.
  • Breitbart.
  • David Duke.

Why Women Aren’t C.E.O.s, According to Women Who Almost Were

It’s not a pipeline problem.
It’s about loneliness, competition
and deeply rooted barriers.

What their stories show is that in business, as in politics, women who aspire to power evoke far more resistance, both overt and subtle, than they expected would be the case by now.

.. Women are often seen as dependable, less often as visionary. Women tend to be less comfortable with self-promotion — and more likely to be criticized when they do grab the spotlight. Men remain threatened by assertive women. Most women are not socialized to be unapologetically competitive. Some women get discouraged and drop out along the way. And many are disproportionately penalized for stumbles.

.. “The men along the way, they were extremely jealous and competitive,” she said. “It didn’t really last that long because they saw my production, and when they did start to work for me, they realized, ‘She was not that bad.’ ”

.. Like many women who became senior executives, she said she rose fastest and most smoothly when she was measured by the straightforward metric of profits. “It’s really all about money,” she said. “I always had to do better than anybody else to be considered equal. I ran great restaurants, had great profits and had the most successful people working for me.”

.. she said she was unprepared for corporate politics at the very top. “Before heading to the C-suite, I didn’t feel I was handicapped at all,” she said, echoing conversations with many other women. But the next rungs of the ladder depend not only on results but also on prevailing in an environment where everyone is competing for a chance at the top job.

.. Her turning point came when she was outmaneuvered by male colleagues during a corporate reorganization.

..  “I rewrote the entire strategy for the company, doubled its share price,” she said. “We had a little bit of a dip. All of the guys had missed their numbers more. There’s a guy positioning himself as the successor. He hasn’t made his number in seven years. He’s tall and good looking and hangs around the right circles.”

..  “Women are prey,” she said. “They can smell it in the water, that women are not going to play the same game. Those men think, ‘If I kick her, she’s not going to kick back, but the men will. So I’ll go after her.’ It’s keeping women in their place. I truly believe that.”

.. “We are never taught to fight for ourselves,”

.. “I used to love the word ‘gravitas.’ I now think it’s male code for ‘not like us’ at the highest levels.”

.. if she wrote a book about women in business, the title would be “Dependable Back-Up.”

.. only 29 percent of black women think the best opportunities at their companies go to the most deserving employees, compared with 47 percent of white women.

.. Some men see the competition in zero-sum terms. One corporate recruiter described a conversation with a male client seeking an additional board post. “He said, ‘I know all the seats are going to women, and I don’t stand a chance,’ ” the recruiter recalled. “I said, ‘70 percent of the seats go to white men.’ ”

.. a story related by a colleague: A presenter asked a group of men and women whether anyone had expertise in breast-feeding. A man raised his hand. He had watched his wife for three months. The women in the crowd, mothers among them, didn’t come forward as experts.

.. She suggests withholding bonuses if leaders do not promote enough women or minorities and increasing bonuses if they do.