Company executives showed off a new iPad Pro with a larger screen at an event at the Billy Graham Civic Auditorium on Wednesday, including a stylus to write on the screen and detachable keyboard — accessories that the company once ridiculed when it first introduced the iPad as a simple, stripped-down touchscreen device.
Steve Jobs, whose purist vision was instrumental in the original iPad, launched in 2010, once said of other companies’ devices: “If you see a stylus, they blew it.”
Quote: These are my principles, but if you don’t like them, I have others.
Benedict Evans compared the situation to the famous quote from Groucho Marx: “These are my principles, but if you don’t like them, I have others.”
.. Apple is concentrating on making that high-end, “niche” product and Evans said the company only goes out to make a new product if it can deliver experiences people want, and that it starts with the product and then says “great, what’s the price?” rather than saying “let’s do whatever we have to do to make it $200.”
.. He used an analogy to explain this that Mark Andreessen often draws upon when talking about Apple: “Apple is BMW. And they don’t worry about sales of motorcycles, rickshaws, or the VW Golf. But the kind of thing they do worry about are sales of Lexus.”
Apple Put A Woman On Stage—Okay, She’s A Supermodel, But It’s A Start
Perhaps Apple will take gender diversity seriously when it has an impact on sales. Many women critics have observed that while Apple’s Health app is designed to track and record biological signals like heart rate, it does not track periods or fertility, a service that women who buy iPhones and Apple Watches might be interested in. It’s hard to imagine Apple’s keynote dude crew introducing a product feature like that gracefully.
Steve Jobs Documentary – Billion Dollar Hippy – BBC
The Apple Store is a temple.
Ultimately they have a messiah. (47 min)