A lot of people seem surprised to learn that tons of people every day are "searching" for ebay.com or aol.com or just "ebay" or "aol" even though they can type those things into their address bar and get exactly what they want.
Everyone in the search business seems to mostly get this. The folks at those big destinations (like eBay) know this too. They have logs. But the rest of the techie population on-line seems to believe that normal people use the web the same we do.
They don't. And they never will.
..People don't get DNS, domain names, or the difference between searching and direct navigation. And since they all know what it means "to google" that's exactly what they do. You can either accept that or deny the truth.
..This ends today's reality check. Please go back to trying to change the world by explaining what the address bar is for. :-)
Link Posted by Tim at July 19, 2008 09:15 PM | TrackBack